A company is only as good as its people.

Right from the five Directors through to all staff, the objective is and always will be to remain accessible and accountable to our clients. To this end, we operate as a team, with a policy of having a Director always involved with the business of every client, leading by example and providing the essential elements of recognised experience and the expertise across relevant divisions of our company.

The result is unmatched value for our clients in sales, leasing, valuations, asset management and consultancy.

About the team

At Sutherland Farrelly we are totally committed to quality service delivery. Our people know their markets and care about the people with whom they deal and the results they achieve. To ensure that we continue to provide the highest quality service in the industry, we have structured the business to reflect client needs in today’s competitive market.

Five dedicated operating divisions

Sutherland Farrelly have five operating divisions all dedicated to the same principles of client care and quality service delivery.

Our Real Estate Sales division enjoys an enviable reputation for its rate of sales success, particularly in the field of auctions.

We have developed unsurpassed expertise in the marketing of a diverse range of property, always endeavouring to maximise the return to our vendor through creative and carefully budgeted advertising, recommendations on the most appropriate method and timing of sale and advice on beneficial property enhancement.

A priority of the division is timely communication, with both vendors and purchasers. This is an area considered critical by Sutherland Farrelly in concluding successful real estate transactions.

A specialist staff of five qualified valuers continues a tradition of valuation expertise going back 75 years. It has been a conscious decision at Sutherland Farrelly to cultivate the expertise required to complete valuation assessments within a number of specialist property sectors.

The Property Management Department comprises dedicated staff and a quality assured system which, together with the direct involvement of the Directors of the company, ensures the service provided to our clients is of the highest standard.

A dedicated computer system controls the management process and ensures an ongoing and comprehensive review of all individual properties for timely rental and outgoing payments, lease expiry, rent reviews and maintenance issues.

The company is actively involved in leasing commercial, industrial and retail premises, always endeavouring to achieve the most favourable lease terms possible to ensure we enhance the capital value of our clients’ assets.

Experience and expertise in evaluating the quality of potential tenants is a vital ingredient to the success of our leasing division.

To meet the ever changing needs of the business community and the need for accurate and sensitive real estate advice, we have formalised our advisory and consultative services. This division continues to provide advice and consultancy services to our established clientele and also creates an opportunity for new clients to receive prompt and accurate advice on all real estate matters.

Property comprises one of the main asset classes within any portfolio and so, to maximise returns, we are committed to providing experienced and innovative specialist property advice.

Meet the Sutherland Farrelly Directors

Paul Farrelly
Paul FarrellyDirector
Paul commenced his real estate career in 1981 and has specialised in commercial and industrial sales, leasing and management over that period.

He is a Licensed Estate Agent and member of the Commercial Branch of the Real Estate Institute of Victoria.

Paul’s experience and knowledge of the industry ensures expert advice is provided to all clients.

Geoffrey Brown
Geoffrey BrownDirector
A valuer with over 25 years experience in the property industry, Geoffrey has been with the company since 1997.

Having undertaken tertiary education, graduating with a Bachelor of Business majoring in Property, Geoffrey has the necessary qualifications to provide precise valuation advice.

He has also been awarded the Advanced Certificate in Real Estate and is a Fellow member of the Australian Property Institute, a Certified Practising Valuer and Licensed Estate Agent.

Paul Sutherland
Paul SutherlandDirector
Paul is an accomplished Auctioneer, having conducted auctions of a diverse portfolio of real estate and is a Fellow of the Real Estate Institute of Australia and an Associate of the Australian Property Institute.

Paul has held the position of President of the Commercial Branch and Director of the Real Estate Institute of Victoria.

With over 30 years experience in property, Paul is well placed to provide outstanding professional advice in respect to a broad range of property.

Grant Sutherland
Grant SutherlandDirector
Having completed a degree in Business majoring in Property, Grant has been with the company since 1989.

During this time he has enjoyed wide exposure to both the valuation and sales aspects of the business, together with his management responsibilities within the company.

In addition to his tertiary qualifications, Grant is an Associate of the Real Estate Institute of Australia, a Fellow of the Australian Property Institute, is a Licensed Estate Agent and Certified Practising Valuer.

Stuart Norman
Stuart NormanDirector
Stuart has been an Associate member of the Australian Property Institute since 1986 and is a Certified Practising Valuer who has also completed with distinction post graduate studies in property.

Stuart joined the company in 1991 and during his valuation career has developed particular expertise in a number of specialised property fields including the automotive and hospitality industries.

He has also appeared as an expert witness in litigation matters.

Geoff Sutherland
Geoff SutherlandConsultant
With more than 50 years in the industry, Geoff’s unmatched depth of experience in all aspects of the property industry is widely sought by corporate clientele. Recognised as one of Melbourne’s leading auctioneers, Geoff has conducted auctions of a diverse range of properties across most states of Australia. A Licensed Estate Agent, Auctioneer and Certified Practising Valuer, Geoff has been a Fellow of the Real Estate Institute of Australia and the Australian Property Institute since 1963.

Our Company Philosophy

It is in our people, our commitment to personalised service, our guarantee to remain accessible and accountable, our continuing reputation in the market place, our commitment to an ongoing mutually beneficial relationship with our clients. It is enshrined in the principles of our company:

  • To offer clients motivated, highly qualified and experienced personnel in industrial, commercial, residential, rural, hospitality and specialised properties.
  • To offer a valuation service which provides a fully researched, professional and timely response.
  • To provide first class consultancy service covering portfolio review, purchase and development advice, building management, sale and investment advice.
  • To demonstrate outstanding marketing expertise providing auctioneering and selling skills that achieve the highest rate of success.
  • To successfully lease our clients’ properties and aim to enhance the capital value of their asset by securing the appropriate tenants.
  • To maintain the highest standards in property management to ensure retention of capital value and the maximising of returns on behalf of our clients.